AT&T Inc. is an American multinational telecommunications holding company. General Creativity competed a series of engagements in leadership training for employees and customers of AT&T. These engagements included seminars at AT&T University, video tutorials, small group workshop sessions and large-scale keynote presentations at events hosted by AT&T: including the annual AT&T Business Forum as well as the internal Leadership summit. These training sessions addressed the topics of dematerialization, cloud innovation and 5G in the context of the Software-defined future and networked intelligence.